Market to a Buyer Who Runs Plants, Answers to Operations and Distrusts Vendors.
OT buyers reject marketing that misuses their language. One misplaced Purdue reference or one air gap claim closes the conversation.
Our personas pressure-test positioning, messaging and content against how the buyer actually evaluates: what they own, what they are permitted to change, who signs, and what they will not risk.
Fewer wasted campaigns. Content the practitioner forwards instead of deletes.